Do we really need another Woodstock? Didn’t we do enough damage in ‘94 and ‘99? At this point, that question seems as obsolete as the movement that first birthed the festival four decades ago. There’s always a mint to be made on nostalgia, and with the advertising ninjas at the very peak of their whorish, pillaging game the iron is once again hot for the striking. In fact, there’s a perfect storm of profitability brewing, and you can bet your ass that the Woodstock ‘09 harvest will be massive.

Here's my take on the issue:
http://www.antiquiet.com/news/editorials/2009/03/woodstock-2009/

Your # of posts when you posted this (69) is uncanny.

maybe it'll rain all weekend again and people will get naked and throw mud at each other (and bands) like before

Maybe a great fireball will descent from an angry sky and incinerate everyone there.

What's funny is a lot of brands actually do a better job of promoting and exposing people to new artists/music than the very labels these bands are signed to.

You're absolutely right. And Trent Reznor's carrying the flag...

What brands are working with Trent?

Whoops, my bad - didn't see the R in brands. I woke up at 4am. Time for a nap.