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 Post subject: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:14 pm 
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The Maleficent
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OR: how thread creation is just like marketing and pr:

1. Put things in a list
They’re easy to skim and most people skim when they’re reading posts.
Lists are also easy to write.
Don’t use them all the time, but don’t forget them, either.

2. Use the word “you”
You wouldn’t find this copy so compelling if I talked about what an anonymous “they” should be doing with their content.
Really, who cares about them?
No, this is a post for you, about what you can do for your content marketing. RM
If I’m talking to you, you’re more likely to pay attention and keep reading what I’ve got to say.

3. Make declarations
Which blog post are you more likely to read: “14 Content Marketing Thread Tips You May Want to Read Because They’re in a List” or “14 Content Marketing Thread You’ll Read Because They’re in a List.”
Probably the second post, right? Because the title makes a bold declaration.
Declarations show that the writer knows what he or she is talking about.
They are informative and valuable, too, because making declarations ensures that the reader will take something away from the content thread.

4. Write tweet-ready titles
You may have heard how you need to make titles of all sorts engaging, whether it’s an email subject line or blog post.
But what does an “engaging” title actually mean?
Well, try picturing every title like a tweet. Think about what kinds of tweets drive the most traffic and model your titles after those.

5. Make sure your content post doesn't blind people

Text on a screen is different than text in a book.
Keep most paragraphs to one or two sentences. Three can sometimes work, if you’re feeling lucky.
Don’t forget to make breaks in your text with subheads, images, and breaks to fully optimize your content for readability.
And pay close attention to your color schemes—stay away from fluorescent colors that will blind your reader.
Making any of these mistakes can make your content completely unreadable.

6. Write what people want to read, not what you want to write

Your content thread should always have an audience in mind.
That means you should have their needs in mind, too, not your own. Remember, content marketing threads should provide something valuable to people.
So although you may want to write about how terrible your day was or how someone should do something about the lines at delis in grocery stores, that’s not the kind of thing people will want to read. (Editor's note: :( )
They want to read something that’s written about the things they’re thinking about.
So ask yourself what concerns and delights your audience, then go from there.

7. Make sure you’ve got more of the “content” thread part and not so much of the “marketing” ???? part
A lot of organizations get caught up in the “marketing” ???? part of content marketing threads. Don’t!
Content Threads are supposed to give your audience something of value. In return, you’re developing trust, authority, and expertise.
A post that ends with “BUY POST NOW!” each time will generate far fewer potential customers or supporters than one that ends with “Download our free manual music!”
Why? Because people need to be convinced to buy post something and one post probably won’t do it. You need a lot of content posts to build a good relationship.

8. Talk to people about the problem, not the solution
Instead of asking if an audience has a problem, then presenting a solution (your product), content threads need to meet your audience’s problem, acknowledge the issue, then show your expertise on the subject.
When the audience trusts that expertise enough, they’ll be ready to take the next step and they’ll think of you first.

9. Don’t write your content thread in a bubble

When you’re writing, always remember to pop the bubble of your products and services post quality by showing how they impact real people and real things every day.
If you stick to isolated product pitches and studies, no one will be able to see it in the context of their own lives.

10. Don’t forget about SEO
One of the most rock-solid benefits of content marketing posting is boosting your website’s ranking in search engines. (Editor's note : :roll: )
You don’t have to be an expert to write content threads that are great for search engine optimization (SEO).
Just link phrases you think your audience is looking for to deeper pages on your website that relate to the topic and you’re halfway there.

11. Show people how to do things

Google’s Keyword Tool estimates that, each month, the phrase “how to” is searched 414,000,000 times and the phrase “how to videos” is searched 618,000,000 times.
So, it’s more or less safe to conclude that people use the Internet as an informal instruction guide for just about everything.
Your own “How to” posts should discuss not just the things your organization thread offers, but anything else that your audience is interested in that can be related to what you offer.

12. Pay attention to what’s working

Always have a way to track what content thread is being read and what’s being ignored.
With Email Marketing, you can do this by monitoring click-throughs and open rates.
With posts, check to see which search terms are leading people to your site and what posts are getting read and shared. (Editor's note: "pearl jam albums where ed sounds most like a cat", etc, etc)
With social media, you can see who’s “liking,” retweeting, and engaging with posts.
All of this can show you who’s actually reading and interacting with your content thread.

13. Tell people what you told them … again
Content marketing Thread Creation isn't just about making the content thread, it’s about making sure things stick.
In the end, it all comes back to thinking about your audience before making any content thread in the first place.
Who’s going to read the content?
What are they going to do with it?
What are they going to take away from it?
What’s your organization going to get from it?
14. Include a call to action

No post is complete without a next step of some sort, so here goes:
What do you find is most effective when it comes to content marketing creating threads? Let us know below!

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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:23 pm 
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every post i make violates number 9

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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:24 pm 
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Alex wrote:
every post i make violates number 9

Show me how you did that.

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Malice, wtf are you doing?


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:27 pm 
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lennytheweedwhacker wrote:
Alex wrote:
every post i make violates number 9

Show me how you did that.

http://forums.theskyiscrape.com/search.php?keywords=&terms=all&author=alex&sc=1&sf=all&sk=t&sd=d&sr=posts&st=0&ch=300&t=0&submit=Search&sid=c99533f2b79e3a0b148a8f338480830a

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being on the internet is fun as hell. :comp:


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:29 pm 
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The Maleficent
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where are the isolated product pitches and studies??

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lennytheweedwhacker wrote:
That's it. I'm going to Wyoming.
Alex wrote:
you are the human wyoming


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:32 pm 
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:search:

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i8pork wrote:
being on the internet is fun as hell. :comp:


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:36 pm 
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The Maleficent
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What do you find is most effective when it comes to content marketing creating threads?

I find using articles from various business websites to be most effective posts.

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lennytheweedwhacker wrote:
That's it. I'm going to Wyoming.
Alex wrote:
you are the human wyoming


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 7:57 pm 
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Ugh, this is pretty much exactly like the "helpful tips to get your article noticed" e-mail I received when I started writing for [culture/comedy internet site for which I write under a pseudonym]. I've grown to hate this kinda shit.

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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 8:01 pm 
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theplatypus wrote:
[culture/comedy internet site for which I write under a pseudonym]

ooooooh gimme gimme gimme

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i8pork wrote:
being on the internet is fun as hell. :comp:


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 8:02 pm 
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That's the one.

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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 8:03 pm 
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theplatypus wrote:
Ugh, this is pretty much exactly like...........

I've grown to hate this kinda shit.

substitute just about every article i see these days and I'm right there with you.

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lennytheweedwhacker wrote:
That's it. I'm going to Wyoming.
Alex wrote:
you are the human wyoming


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 8:05 pm 
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malice wrote:
OR: how thread creation is just like marketing and pr:

1. Put things in a list
They’re easy to skim and most people skim when they’re reading posts.
Lists are also easy to write.
Don’t use them all the time, but don’t forget them, either.

2. Use the word “you”
You wouldn’t find this copy so compelling


I stopped reading here.


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 8:07 pm 
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The Maleficent
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a wise decision

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lennytheweedwhacker wrote:
That's it. I'm going to Wyoming.
Alex wrote:
you are the human wyoming


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 9:55 pm 
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Where do you guys stand on scented candles?


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Thu Nov 29, 2012 10:05 pm 
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We like them a lot here, especially at Christmas.


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Fri Nov 30, 2012 12:45 am 
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I can only imagine the excitement which malice had when reading that initial list, and thought it would make a great thread. I actually kinda feel bad for her.


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Fri Nov 30, 2012 12:47 am 
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malice wrote:
a wise decision

welp.


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 Post subject: Re: 14 Thread Tips You’ll Read Because They’re in a List
PostPosted: Fri Nov 30, 2012 1:30 am 
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The Maleficent
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Skitch Patterson wrote:
I can only imagine the excitement which malice had when reading that initial list, and thought it would make a great thread. I actually kinda feel bad for her.

if by excitement you mean abject disgust, then yeah.

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lennytheweedwhacker wrote:
That's it. I'm going to Wyoming.
Alex wrote:
you are the human wyoming


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