Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Mon Nov 12, 2012 8:38 pm
Coast to Coast
Joined: Sat Sep 22, 2007 6:21 am Posts: 23078 Location: Buenos Aires, Argentina Gender: Male
Is that a real MTV executive? If so, that's pretty badass.
I think it's a little simplistic to put the blame solely on illegal downloads. Fact of the matter is, music distribution has modernized and videos are part of that. Putting music on youtube is (for the most part) free for the production company, actually generates ad revenue, can be viewed by anyone at any time (instead of having to wade through 2 hours of crap to watch the one video you care about) and is more easily shared and published on social media. You don't need a TV network with specific shows targeting specific demographics to show videos at certain times in order to sell records. You can reach them immediately wherever they are and provide a quick link to purchasing the music. It's just simpler.
That, the advent of reality television and illegal downloading all play a part in MTV's shift from music entertainment to dirt-cheap reality programming.
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Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 2:52 am
Coast to Coast
Joined: Sat Sep 22, 2007 6:21 am Posts: 23078 Location: Buenos Aires, Argentina Gender: Male
No. Of course there's a lot of crap, but at best (as you put it), there have been a number of amazing music videos over the years that are more than simple 3-minute adverts for records and instead are powerful pieces of short-form filmmaking, the constraints of the format being fertile grounds for creativity.
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Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 3:13 am
Reissued
Joined: Sun Oct 24, 2004 3:38 pm Posts: 20059 Gender: Male
theplatypus wrote:
No. Of course there's a lot of crap, but at best (as you put it), there have been a number of amazing music videos over the years that are more than simple 3-minute adverts for records and instead are powerful pieces of short-form filmmaking, the constraints of the format being fertile grounds for creativity.
Yeah I was exaggerating. I agree (and I think you're spot on about the benefits of form constraints). But then again reality TV can be good too (depending on what you classify as reality TV--Cops is a lot better than Jersey Shore, for instance, but it's not really a part of the 2000s reality TV deluge).
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Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 3:32 am
Unthought Known
Joined: Thu Apr 13, 2006 4:33 am Posts: 8422 Location: Berthier-sur-Mer Gender: Male
theplatypus wrote:
No. Of course there's a lot of crap, but at best (as you put it), there have been a number of amazing music videos over the years that are more than simple 3-minute adverts for records and instead are powerful pieces of short-form filmmaking, the constraints of the format being fertile grounds for creativity.
Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 3:47 am
too drunk to moderate properly
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
Peeps wrote:
about 20 years too late
I was going to make that joke too, but it's in the video.
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 2:07 pm
Supersonic
Joined: Sun Oct 17, 2004 3:07 pm Posts: 12393
dkfan9 wrote:
theplatypus wrote:
No. Of course there's a lot of crap, but at best (as you put it), there have been a number of amazing music videos over the years that are more than simple 3-minute adverts for records and instead are powerful pieces of short-form filmmaking, the constraints of the format being fertile grounds for creativity.
Yeah I was exaggerating. I agree (and I think you're spot on about the benefits of form constraints). But then again reality TV can be good too (depending on what you classify as reality TV--Cops is a lot better than Jersey Shore, for instance, but it's not really a part of the 2000s reality TV deluge).
You may have been exaggerating, but you were still mostly right.
Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 10:48 pm
Winner: 2007+2009 Other Bands Cover Contest
Joined: Mon Feb 13, 2006 4:50 pm Posts: 2792
The Real World killed MTV and gave birth to reality TV which dominates the channel and most other channels. Just like Deadliest Catch killed the Discovery Channel and by extension the History Channel and other channels of the like. Reality TV is cheap and even the reruns do better than music videos. MTV was dead long before downloading.
Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Tue Nov 13, 2012 11:57 pm
Supersonic
Joined: Sun Oct 17, 2004 3:07 pm Posts: 12393
badabing wrote:
The Real World killed MTV and gave birth to reality TV which dominates the channel and most other channels. Just like Deadliest Catch killed the Discovery Channel and by extension the History Channel and other channels of the like. Reality TV is cheap and even the reruns do better than music videos. MTV was dead long before downloading.
This still sounds like people are the problem, not programming.
Post subject: Re: Why doesn't MTV play music videos anymore?
Posted: Wed Nov 14, 2012 3:46 am
too drunk to moderate properly
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
Peeps wrote:
¡B! wrote:
Peeps wrote:
about 20 years too late
I was going to make that joke too, but it's in the video.
who watches videos?
That joke's in there too.
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
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