Some Pentagon officials said they were well aware that some analysts viewed their special access as a business advantage. “Of course we realized that,” Mr. Krueger said. “We weren’t naïve about that.”

They also understood the financial relationship between the networks and their analysts. Many analysts were being paid by the “hit,” the number of times they appeared on TV. The more an analyst could boast of fresh inside information from high-level Pentagon “sources,” the more hits he could expect. The more hits, the greater his potential influence in the military marketplace, where several analysts prominently advertised their network roles.

“They have taken lobbying and the search for contracts to a far higher level,” Mr. Krueger said. “This has been highly honed.”

Like several other analysts, Mr. Eads said he had at times held his tongue on television for fear that “some four-star could call up and say, ‘Kill that contract.’ ” For example, he believed Pentagon officials misled the analysts about the progress of Iraq’s security forces. “I know a snow job when I see one,” he said. He did not share this on TV.

Some e-mail messages between the Pentagon and the analysts reveal an implicit trade of privileged access for favorable coverage. Robert H. Scales Jr., a retired Army general and analyst for Fox News and National Public Radio whose consulting company advises several military firms on weapons and tactics used in Iraq, wanted the Pentagon to approve high-level briefings for him inside Iraq in 2006.

“Recall the stuff I did after my last visit,” he wrote. “I will do the same this time.”

On Aug. 3, 2005, 14 marines died in Iraq. That day, Mr. Cowan, who said he had grown increasingly uncomfortable with the “twisted version of reality” being pushed on analysts in briefings, called the Pentagon to give “a heads-up” that some of his comments on Fox “may not all be friendly,” Pentagon records show. Mr. Rumsfeld’s senior aides quickly arranged a private briefing for him, yet when he told Bill O’Reilly that the United States was “not on a good glide path right now” in Iraq, the repercussions were swift.

Mr. Cowan said he was “precipitously fired from the analysts group” for this appearance. The Pentagon, he wrote in an e-mail message, “simply didn’t like the fact that I wasn’t carrying their water.” The next day James T. Conway, then director of operations for the Joint Chiefs, presided over another conference call with analysts. He urged them, a transcript shows, not to let the marines’ deaths further erode support for the war.

“The strategic target remains our population,” General Conway said. “We can lose people day in and day out, but they’re never going to beat our military. What they can and will do if they can is strip away our support. And you guys can help us not let that happen.”

“General, I just made that point on the air,” an analyst replied.

“Let’s work it together, guys,” General Conway urged.

Mr. Allard and other analysts said their network handlers also raised no objections when the Defense Department began paying their commercial airfare for Pentagon-sponsored trips to Iraq — a clear ethical violation for most news organizations.

bump this should be read even if it's long...

that will definitely work.

How does the security clearance business work? From what I understand, a goodly number of officers get security clearance due to its marketability in the defense industry, which nearly assures them a job. Could this status be revoked by the Pentagon if they were to say something, that while not compromising security, the Pentagon did not like? Regardless, one must assume that former military types are going to have a pro-military/ pro-government bias.

The real question is, what value did they bring to the news networks if they didn't provide any information not already in the public domain?