YOGI'S $10M SEX SUIT
http://nypost.com/news/nationalnews/39269.htm

UNBERRABLE 'SEX'

-- He's known for Yogi-isms, but Yogi Berra doesn't want to know from Yogasms.
The Yankee legend has filed a $10 million lawsuit against Turner Broadcasting Systems for using his name in a "hurtful" advertisement for its "Sex and the City" reruns — an ad that "created a false image of [Berra] that is both contrary to his personality, lifestyle and character as well as abhorrent to him personally."

The ad, which appeared on numerous city buses and billboards and in magazines around the world, features what the suit calls a "rather provocative" photo of "Sex" star Kim Cattrall's promiscuous "Samantha" character and reads, "Yogasm: a) a type of yo-yo trick b) sex with Yogi Berra c) what Samantha has with a guy from yoga class."

It then urges readers to tune in to TBS for reruns of "Sex and the City."

But the suit filed in Manhattan Supreme Court says the superstation never asked the 79-year-old Hall of Famer for permission to use his name — and he wouldn't have given it if it had.

"Plaintiff is a married man and has children and grandchildren. He is a deeply religious man who has maintained and continues to maintain a moral lifestyle, and has a spotless reputation for integrity, decency and moral character," the suit says.

"The direct reference to the sexual act made in connection with Mr. Berra . . . engenders a moral taint that has damaged his otherwise spotless reputation."



Berra's lawyer, Lewis Smoley of Davidoff, Malito and Hutcher, said his client found out about the ad when his granddaughter saw the promo in a magazine, brought it to him and asked him about it.

"I'm told his reaction was very severe," Smoley said.

The suit, which was posted on thesmokinggun.com Web site, says the ad caused the former Yankees and Mets manager "to suffer severe damage to his reputation and substantial emotional pain and suffering . . .

His name has been exposed to ridicule and scorn by the public and has caused substantial personal suffering and humiliation to plaintiff, his family, friends and colleagues," the suit says.

The suit seeks damages of $10 million in cash, which, as Berra has noted on repeated occasions, is just as good as money.

A spokeswoman for TBS said, "We do not comment on litigation."

Smoley said he was told the station stopped running the ad this past August, but he still wants a court order ensuring it never runs again.

"Mr. Berra takes this matter very seriously and hopes TBS will acknowledge this situation and deal with it properly," he said.

I have been a fan of the great Yogi for 28 years.But he is off his rocker on this one.He should be proud that a piece of ass like Samantha /Kim Katrall has an ad like that.

I hope he cleans 'em out.

Litigious asshole. That's absurd.

Bhakti; the only yoga.