Bob Dylan to appear with Will.I.Am in Pepsi advertisement The man who wrote Blowin' In the Wind and the man who co-wrote My Humps will duet on refesh Anthem, which will likely be shown during the Superbowl
Nevermind Bob Dylan's ad for Co-op, the legendary songwriter has agreed to do a commercial for Pepsi – the seller of a carbonated brown beverage – and will duet with none other than the not-so-legendary Black Eyed Peas frontman, Will.I.Am.
The advertisement, entitled refesh Anthem, will likely air during this Sunday's Superbowl game. These commercials cost £2m for every 30 seconds and Pepsi are reportedly considering three or four different spots for the game. Only one of these spots features the man who wrote Blowin' In the Wind and the man who co-wrote My Humps.
The commercial features a "mash up" of Bob Dylan's Forever Young and Will.I.Am's doubtless poignant interpretation. Will.I.Am will perform over a "visual collage of iconic images celebrating generations past and present", Pepsi said in a statement. They may show footage, for instance, of Bob Dylan drinking Pepsi. Or Will.I.Am drinking Pepsi. And if they are lucky, of Barack Obama drinking Pepsi.
Forever Young was first released – in two versions – on Bob Dylan's 1974 album, Planet Waves. It was, biographer Clinton Heylin wrote, "an attempt to write something hymnal and heartfelt that spoke of the father in him". Its lyrics were recited on network TV during Muhammad Ali's comeback fight.
Now, Forever Young will sell fizzy drinks. Pepsi is reportedly considering selling the "mashed up" song on iTunes. It will, they hope, "[tap] into the wave of optimism sweeping across America". And make that optimistic wave thirsty.
1. That's it, I've spent enough money on him- no more of my money will be spent on Dylan's catalogue. 2. I'm going healthy- I have drank my last ever can of Pepsi this past Saturday 3. If anyone is looking to set up a 'Let's torture will.i.am' fund, let me know.
*Drinks a Pepsi* *Starts Blonde on Blonde on ipod*
_________________ This year's hallway bounty: tampon dipped in ketchup, mouthguard, one sock, severed teddy bear head, pregnancy test, gym bag containing unwashed gym clothes and a half-eaten sandwich
Joined: Sat Oct 16, 2004 11:54 pm Posts: 12287 Location: Manguetown Gender: Male
(not so)Funny fact: Pepsi doesnt get along with brazilian taste buds very well, Pepsi could never achieve success here even though they have spent millions in publicity.
_________________ There's just no mercy in your eyes There ain't no time to set things right And I'm afraid I've lost the fight I'm just a painful reminder Another day you leave behind
dylans my favourite and i can't see what there is to get upset about. i find his commercial things lately hilarious. the victorias secret thing? dylans always been crazy and this is all just a big joke to him maybe? or maybe not? anyways he's still releasing top notch music so who really cares.
dylans my favourite and i can't see what there is to get upset about. i find his commercial things lately hilarious. the victorias secret thing? dylans always been crazy and this is all just a big joke to him maybe? or maybe not? anyways he's still releasing top notch music so who really cares.
Bob Dylan is terrible, always has been terrible, and will always be terrible.
Shakespeare wrote plays on demand specifically designed to flatter whomever was paying him. Pretty much all art was done in this fashion until very recently.
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The content of the video in this situation is irrelevant to the issue.
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