Anheuser-Busch Purchases Rolling Rock Beer for $82M
Friday , May 19, 2006
ST. LOUIS — Anheuser-Busch Cos. (BUD), which brews Budweiser and Bud Light, said Friday it bought the Rolling Rock beer brand from InBev USA, the U.S. subsidiary of Belgian-Brazilian brewer InBev SA, for $82 million.
Under the agreement announced by the two companies, Anheuser-Busch will use the brand to expand its portfolio of products and begin brewing Rolling Rock and Rock Green Light in August.
Meanwhile, InBev said it will sell its brewery in Latrobe, Pa., to focus its U.S. business on imported beers and is currently in discussion with potential buyers.
"The decision to sell the Rolling Rock brands was based on InBev's strategic approach to the U.S. market, which is to focus on the high-growth import brands in our portfolio," said Doug Corbett, president of InBev USA.
InBev USA, which is headquartered in Norwalk, Conn., imports beer including Stella Artois and Beck's.
Shares of Anheuser-Busch gained 29 cents to $46.48 on the New York Stock Exchange.
_________________ No matter how dark the storm gets overhead They say someone's watching from the calm at the edge What about us when we're down here in it? We gotta watch our backs
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
tommymctom wrote:
Budweiser tightens it's grip on the shitty beer market.
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Joined: Wed Mar 02, 2005 3:43 am Posts: 18418 Location: Anytown, USA Gender: Male
Clubber wrote:
Green Habit wrote:
I'd like to hear Clubber's opinion.
All i know is that I will continue to drink my Bud cans and that i love big tits
_________________
stip wrote:
In five years, when you get laid and grow up, you should go back and read some of these posts and if you've turned into a decent person you'll realize how much of an asshole you sound like right now
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
I feel sad when I hear that at least two RMers select their beer based on packaging.
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
Green Habit wrote:
B wrote:
I feel sad when I hear that at least two RMers select their beer based on packaging.
Don't worry B, you know that microbrew packaging owns.
Flying Dog has some of the best packaging in the world, but it also has the beer to back it up.
Also, I have a new favorite label:
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
givintoofli wrote:
i wonder if they will actually move the "glass lined tanks" , they friggin better, or i will be dropping my five bucks on pabst.
I doubt their change the location of most of the breweries. Of course, they might start beechwood aging the Rolling Rock, and then you're fucked!
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
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