Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
Quote:
June 12, 2007 McDonalds Hopes McBloggers will Influence McMoms
If we are weighing "want to know" vs. "don't want to know" when it comes to where and how McDonald's food is prepared, Chicagoist definitely falls on the "don't want to know" side. Ignorance is bliss, people, ignorance is bliss.
Why moms? People trust moms. Edelman PR CEO Richard Edelman told Ad Age that "'a person like you' is seen as twice as credible as a CEO and just slight better than an academic or doctor." So essentially, McDonalds is hoping that other moms will go online, read the blogs detailing the blissful conditions that both the cows are raised in and the employees work in (no more McJobs at the new, PC McDonalds) and somehow decide to serve the kids McNuggets instead of PB&J for lunch. While it may be a good idea, it seems a tad over simplistic for us. We don't really believe that people are being duped into eating fast food; everyone knows it is bad for you. The people who don't have a choice — those in a food desert — aren't going to be the ones logging on to read the latest posts. As Chicago MenuPages writes"What will the mothers say? 'Workers secretly pat off extra oil from the French Fries before enboxing them to save customers a few calories'?"
Or maybe it will help. After all, one of the bloggers told McDonald's execs that she was shocked when she realized there wasn't a microwave in the kitchen. "Seriously, I thought the food was frozen, thawed and heated in a microwave," said LaShawna Fitzpatrick-Hughes, a 35-year-old stay-at-home mom from Encino, California. You know, because it is much better for the food to go in the deep fryer than the microwave.
Does McDonald's think they're going to fool anyone? Healthy people don't eat at McDonald's. Everyone knows that. Even the unhealthy people that LIVE at McDonald's know that.
Besides, I don't feel comfortable taking advice from a mother who was shocked to find that the burgers weren't microwaved. Christ, you can stand at the counter and SEE the griddles and the deep fat friers!
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Last edited by ¡B! on Wed Jun 20, 2007 12:33 am, edited 1 time in total.
Joined: Sun Oct 17, 2004 7:19 pm Posts: 39068 Location: Chapel Hill, NC, USA Gender: Male
I wonder if THESE moms, meeting with Executive Chef Don Coudreaut:
Blogging from the newest McCafe:
Will experience a McDonald's like this:
Or meet a kid like this:
_________________ "Though some may think there should be a separation between art/music and politics, it should be reinforced that art can be a form of nonviolent protest." - e.v.
Joined: Mon Oct 18, 2004 12:58 pm Posts: 19700 Location: long island Gender: Female
too funny,
wonder how much those "moms" are getting paid
but really people make me laugh, with this whole mcdonalds made my kid fat thing. You don't want a fat kid--don't bring them to mcdonalds. Really, is that 5 year old getting into the car, driving there, and paying for the food himself. Seriously, your kid is fat beacuse you made them fat.
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