LOS ANGELES - New England Patriots (news) quarterback Tom Brady is suing General Motors Corp. for allegedly using his likeness in an ad after his contract with the automobile giant had expired.
Brady filed the $2 million lawsuit Monday in Los Angeles Superior Court. He also is seeking punitive damages.
Messages left for officials at GM and Cadillac, as well as with Brady's agent and his attorneys, were not returned Tuesday night.
According to the suit, Brady signed a contract with GM in July 2003, agreeing to autograph merchandise, make personal appearances on behalf of the company and do ads for a number of Cadillac dealerships in the Boston area.
That contract expired Jan. 1, 2004. Brady alleges that on Jan. 30, 2004, GM asked to use a print ad featuring his name and photograph in connection with that year's Super Bowl.
Brady denied the request twice, according to the suit, but GM twice placed the ad in The Boston Globe anyway. Brady says the ads also were distributed in Texas and elsewhere in Massachusetts after the contract expired.
The Patriots face the Philadelphia Eagles (news) in this year's Super Bowl on Feb. 6 in Jacksonville, Fla.
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heh, punitive damages? Did GM hurt his poor little feelings?
LOS ANGELES - New England Patriots (news) quarterback Tom Brady is suing General Motors Corp. for allegedly using his likeness in an ad after his contract with the automobile giant had expired.
Brady filed the $2 million lawsuit Monday in Los Angeles Superior Court. He also is seeking punitive damages.
Messages left for officials at GM and Cadillac, as well as with Brady's agent and his attorneys, were not returned Tuesday night.
According to the suit, Brady signed a contract with GM in July 2003, agreeing to autograph merchandise, make personal appearances on behalf of the company and do ads for a number of Cadillac dealerships in the Boston area.
That contract expired Jan. 1, 2004. Brady alleges that on Jan. 30, 2004, GM asked to use a print ad featuring his name and photograph in connection with that year's Super Bowl.
Brady denied the request twice, according to the suit, but GM twice placed the ad in The Boston Globe anyway. Brady says the ads also were distributed in Texas and elsewhere in Massachusetts after the contract expired.
The Patriots face the Philadelphia Eagles (news) in this year's Super Bowl on Feb. 6 in Jacksonville, Fla.
---------------------------------------- heh, punitive damages? Did GM hurt his poor little feelings?
GM's in violation of a contract, what's the issue here?
Joined: Sun Oct 17, 2004 12:59 am Posts: 18643 Location: Raleigh, NC Gender: Male
Gee golly gosh, one of the largest corporations is stupid enough to use a public figure's identity without permission and Brady's the goon?
So, Viagra can start using Tom's likeness in their ads I suppose, or maybe Tampax.
You guys are really reaching and it's sad.
Joined: Sun Oct 17, 2004 1:52 am Posts: 980 Location: Near Philly
Athletic Supporter wrote:
Gee golly gosh, one of the largest corporations is stupid enough to use a public figure's identity without permission and Brady's the goon? So, Viagra can start using Tom's likeness in their ads I suppose, or maybe Tampax. You guys are really reaching and it's sad.
Joined: Sun Oct 17, 2004 2:56 pm Posts: 13274 Location: PA
Athletic Supporter wrote:
Gee golly gosh, one of the largest corporations is stupid enough to use a public figure's identity without permission and Brady's the goon? So, Viagra can start using Tom's likeness in their ads I suppose, or maybe Tampax. You guys are really reaching and it's sad.
whats "sad" is your analogy
_________________ Walking tightrope high over moral ground
Joined: Fri Oct 22, 2004 12:47 pm Posts: 9282 Location: Atlanta Gender: Male
This is more worthy of your scorn, Tigers hunt idiots.
2 win $3M in tiger attack
LION SAFARI ORDERED TO PAY STRIPPER, EX-BEAU
By SAM PAZZANO, COURTS BUREAU
A HAMILTON stripper and her ex-boyfriend who were mauled by a tiger at African Lion Safari were awarded almost $3 million in damages yesterday by an Ontario Superior Court judge. "One can only imagine the stark terror experienced by these young people during this horrendous event," wrote Justice Jean MacFarland in a judgment released yesterday. MacFarland found the game park completely liable for the unprovoked attack on April 19, 1996.
"Both David Balac and Jennifer Anne Cowles suffered very serious injuries in shockingly terrifying circumstances," the judge said. "They both suffered significant loss of blood."
The tiger grabbed Balac by the right forearm and attempted to pull him out of their Honda Prelude while Cowles grabbed him around the waist tightly. Balac twisted his arm out of a gap in the tiger's teeth and Cowles was bitten on the hip. She slipped free but was then bitten on the head as the tiger tried to yank her out of the vehicle, the judge wrote.
Balac then popped the clutch on the car and sped away.
MacFarland wrote she believed the couple's account, calling them "excellent witnesses who never wavered" and never exaggerated, even after days of vigorous cross-examination.
The couple testified they drove into the area with their windows up and never attempted to feed the animals.
The judge didn't believe the African Lion Safari witnesses who suggested the couple opened a window to feed or photograph the wildlife.
The judge wrote the actions of staff, who transported a tiger cub that day in a park vehicle, "may well have provoked the attack" on Balac's car.
MacFarland found the couple's version -- that a tiger repeatedly struck their vehicle, causing Balac to inadvertently open the windows "the most reasonable explanation." The couple's account was supported by expert testimony showing how the window could be opened. Dents on the passenger door inflicted by a tiger also supported their case.
The judge awarded Cowles $813,169.21 in damages plus $80,000 in housekeeping costs, $45,000 for her three children and prejudgment interest.
Balac, whom the judge considered "unlikely to be ever gainfully employed" and who has permanent injuries, was awarded $1.7 million plus $50,000 for family members.
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