Post subject: Re: ugg don be afraid to spend a bit more
Posted: Tue Nov 27, 2012 10:04 pm
The Maleficent
Joined: Sat Oct 16, 2004 11:17 pm Posts: 13551 Location: is a jerk in wyoming Gender: Female
Some of you will have seen the viral YouTube video "The magazine is an iPad that does not work" which shows a young baby effortlessly swiping and pinching through the screens on the tablet.
A glossy magazine is then placed in front of the baby, who opens the pages confusingly and becomes completely baffled as she tries those same navigating gestures on the pictures on the page only for nothing to happen.
And for those of us with our own children we can't fail to notice the intuitive, seamless way that technology is integral to their digital lives. This Generation Y is, broadly speaking, people born between 1980 and 2000, people for whom a world without the internet, mobile phones and computers is alien. Here's just a snapshot of some interesting statistics and they speak for themselves:
80% use two or more devices while simultaneously watching TV 32% exchange videos on their phones 50% of teens send 50 or more text messages a day What all this should be to us is a reminder of the challenges and opportunities that lie ahead for these 'millenials'.
We are already seeing some of that generation enter the workplace, posing challenges to organisational cultures and ways of working. When gaming consoles and smart phones began to hold more computing power than the office desktop PC the millennials wanted to know why. One CIO recently even quoted a response to his company's staff survey, which simply stated: "Work is the place I go to where they force me to use old technology."
Embrace your millenials, however, and the opportunity is there to harness the power of these digital natives as we become more connected through more mobile and powerful devices and ubiquitous high-speed connectivity through technology such as 4G. There's more about the argument for unleashing the "connected intelligence" of millenials in this great Forbes article.
The rate of change affecting our world – most of it fuelled by our new connected culture and the opportunities it brings – is astonishing. And that acceleration will continue as digital natives across the world begin to take more and more senior positions in business and government, influencing the way things are done in their organisations and consequently the outside world.
Organisations will need to adjust their culture to embrace the aspirations of this new workforce. Studies of Gen Y-ers about their career aspirations regularly find that work-life flexibility and meaningful work are the two things that regularly top the list. Compensation often doesn't even make the top three. That's a powerful force when combined with our connected digital future.
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